Content writing is the process of creating written or multimedia content for a website or other digital platform. This can include website copy, blog posts, articles, product descriptions, social media posts, and more. Effective content writing requires a strong understanding of the audience, the purpose of the content, and the tone and style that will be most effective in communicating with that audience. A good content writer should also be familiar with search engine optimization (SEO) and be able to incorporate keywords and phrases that will help the content rank well in search engine results.