Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website on search engine result pages (SERPs) through organic or unpaid search results. It involves optimizing the structure, content, and keywords of a website to make it more appealing to search engines and improve its visibility for relevant queries. SEO also includes off-page optimization, such as link building and social media marketing.
Some of the key elements of SEO are: -Keyword research: Identifying the phrases and words that people use to search for the products or services that a website offers. -On-page optimization: Optimizing the elements of a website, such as title tags, meta descriptions, and header tags to make them more search engine friendly. -Content optimization: Creating high-quality, relevant, and keyword-rich content that will attract both search engines and users. -Link building: Acquiring backlinks from other websites to increase the authority and visibility of a website.
SEO is a ongoing process, as search engines like Google updates their algorithms frequently, and the ranking criteria changes